In a striking departure from his traditional investment approach, Warren Buffett’s Berkshire Hathaway has established a massive position in Alphabet Inc., the parent company of Google. The investment firm disclosed holdings of nearly 18 million shares valued at approximately $4.3 billion as of September 30, 2025, according to a quarterly filing with the SEC. Based on recent market movements, this position has likely surpassed the $5 billion threshold, positioning Alphabet among Berkshire’s top ten equity holdings.
Regulatory Challenges Intensify
The timing of this substantial investment comes as Alphabet faces significant regulatory pressure on both sides of the Atlantic. On November 13, Google formally rejected the European Commission’s demand to divest portions of its advertising technology business. Instead of agreeing to structural separation, the company proposed modifications to its products and technical operations to address competition concerns.
This response follows the European Commission’s September 5 ruling that imposed a €2.95 billion penalty on Google for anti-competitive practices in its ad-tech operations. The company continues to defend its integrated advertising technology structure, which represents a cornerstone of its business model.
Contrasting Signals Create Market Intrigue
The investment landscape presents a study in contrasts: while one of the world’s most respected investors demonstrates confidence in Alphabet through a multi-billion dollar commitment, regulatory authorities are escalating their scrutiny. On the same day Google submitted its response to the EU, Brussels initiated another investigation examining whether Google’s “Site Reputation Abuse Policy” systematically disadvantages news portals in search results, potentially violating the Digital Markets Act.
This regulatory uncertainty stands in sharp relief against Alphabet’s robust operational performance. The company achieved a milestone in the third quarter, surpassing $100 billion in revenue for the first time, driven by substantial growth in both search and cloud computing segments.
Should investors sell immediately? Or is it worth buying Alphabet?
Strategic Implications for Investors
Buffett’s move appears particularly significant given his simultaneous reduction of Berkshire’s Apple position during the same quarter. Market observers are questioning whether this indicates the investing legend sees undervalued potential in Alphabet despite regulatory headwinds, or whether he believes the company’s fundamental business strength will ultimately outweigh legal uncertainties.
The critical question for investors remains whether Google’s proposed compromises will satisfy European regulators or if forced divestiture remains a genuine possibility. Additionally, the company faces major antitrust proceedings in the United States concerning its advertising technology practices.
Alphabet shares had declined for three consecutive trading sessions prior to the Berkshire disclosure. Market participants will be watching closely to determine whether Buffett’s substantial entry can shift sentiment when trading resumes Monday.
The European Commission’s response to Google’s counterproposals is expected to provide crucial direction for the company’s regulatory trajectory and potentially validate or challenge Buffett’s contrarian investment thesis.
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