The dazzling rally in gold appears to be taking a breather. Having soared past the historic $4,000 per ounce barrier and reaching spectacular heights above $4,300, the precious metal’s price is now entering a phase of consolidation. This prompts a critical question for investors: is this merely a temporary pause before the next upward surge?
Unwavering Institutional Demand Underpins Strength
Despite the recent price cooldown, the fundamental case for gold remains exceptionally strong. The most powerful driver continues to be record-setting acquisitions by global central banks. In the third quarter of 2025, these institutions purchased an additional 220 tonnes of bullion, representing a 10% year-over-year increase. This marks the fourth consecutive quarter where demand for bars and coins has exceeded 300 tonnes.
Adding to this impressive picture, gold-backed ETFs witnessed their strongest quarterly inflows since 2020, attracting 222 tonnes in Q3. This massive wave of institutional buying propelled gold to an all-time peak of $4,381.58 per ounce in October. The key factors fueling this demand are no secret: persistent geopolitical uncertainties, ongoing concerns about regional U.S. banks, and growing market speculation regarding potential interest rate cuts by the Federal Reserve.
The Appeal of Physical Gold Ownership
For investors seeking a direct, physical hedge against these market dynamics, the VanEck Merk Gold Trust (OUNZ) offers a distinct approach. Unlike many competing exchange-traded funds, this trust holds 100% allocated physical gold, stored in secured vaults. This structure of direct replication ensures the fund’s performance closely mirrors the spot price of gold, minus management fees.
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A unique feature enhances its appeal: shareholders possess the option to exchange their shares for the delivery of physical gold. This capability makes the fund particularly attractive to those who prefer tangible asset ownership over paper claims, providing the certainty of holding actual gold bullion if needed.
Assessing the Current Market Landscape
Following the powerful rally, a consolidation pattern has emerged, with prices stabilizing between $3,980 and $4,080. The asset experienced a modest pullback of nearly 3% last week. However, this short-term movement does little to tarnish its remarkable year-to-date performance, which shows a gain of over 50%.
The relentless fundamental demand from both central banks and institutional investors sends a clear signal: the long-term bullish narrative for gold remains fully intact. The pivotal question for the market now is whether the current consolidation represents a strategic entry point for savvy investors, or if October’s record high marked the ultimate peak of this gold rally.
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