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Hellofresh Stock: Profit Warning Sparks Selloff

Felix Baarz by Felix Baarz
August 13, 2025
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Berlin-based meal-kit delivery company Hellofresh slashed its 2025 earnings forecast, triggering a 5% stock plunge in after-hours trading. The firm now expects adjusted EBITDA of €415–465 million, down from €450–500 million, citing currency headwinds from a stronger euro against the U.S., Canadian, and Australian dollars. Operationally, H1 performance exceeded expectations, but exchange-rate losses erased gains. Adjusted EBIT projections also dropped to €175–225 million from €200–250 million.

Growth Slowdown Compounds Woes

The prepared-meals segment grew just 3.6% in H1, far below targets, prompting a revised revenue decline forecast of 6–8% (currency-adjusted). While management anticipates a late-year rebound from efficiency initiatives, investors remained skeptical. The company expanded its share buyback program by €100 million to €175 million through 2026, but analysts note the new EBITDA guidance falls below consensus estimates of €467 million, signaling potential further pressure ahead.

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Felix Baarz

Felix Baarz

My name is Felix Baarz, and I look back on over fifteen years of experience as a business journalist. I have always been fascinated by the mechanisms and dynamics of global financial markets as well as the complex economic and political interconnections that shape our world. With this passion, I have made a name for myself as an expert on international financial markets and dedicate myself with great commitment to making even the most complex topics understandable and accessible to my readers. My roots lie in Cologne, where I was born and raised. Early on, my curiosity about economic topics and international developments sparked my interest in journalism. After completing my studies, I began my career as a business editor at a respected German trade publication. Here I laid the foundation for my professional career, but my curiosity soon drew me out into the wider world. A turning point in my life was moving to New York, where I lived for six years and gained insight into leading media houses. In this vibrant metropolis, I was able to report firsthand from the heart of the global financial world. From daily developments on Wall Street to major economic policy decisions that make waves worldwide, I had the opportunity to write about central topics that move people and markets alike. This time shaped my perspective and sharpened my view of global interconnections.

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