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Institutional Investors Back Rush Enterprises B Despite Earnings Shortfall

Felix Baarz by Felix Baarz
August 19, 2025
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While prominent institutional players like Charles Schwab Investment Management and Sterling Capital Management significantly increased their stakes in Rush Enterprises B, the commercial vehicle specialist reported a disappointing second-quarter performance. A sharp contraction in truck sales proved particularly damaging, though other business segments offered some positive momentum.

Mixed Quarterly Results Reveal Operational Challenges

The company’s latest financial report presented a complex picture. Total revenue saw a decline of 4.8%, falling to $1.931 billion. Net income dropped to $72.4 million, which translates to earnings per share of $0.90. The most significant headwind came from a steep 20.3% decrease in sales of heavy-duty Class 8 trucks, a core segment for the business.

However, not all operational metrics were negative. The high-margin aftermarket division, encompassing parts and service, posted a 1.4% revenue increase. Furthermore, income from leasing operations advanced by 6.3%. A key performance indicator, the absorption ratio, which measures the service department’s ability to cover fixed costs, improved significantly to a robust 135.5%.

Should investors sell immediately? Or is it worth buying Rush Enterprises B?

Major Funds Amplify Their Positions

Institutional sentiment appears to diverge from the recent earnings weakness. Investment managers at Charles Schwab expanded their position by 1.1% during the first quarter, bringing their total holdings to 750,974 shares valued at $40.11 million. The move by Sterling Capital Management was even more dramatic, with the firm boosting its stake by a remarkable 833.8%. In total, institutions and hedge funds now control 84.43% of the company’s shares, representing a strong vote of confidence from sophisticated investors.

Insider Sales and Technical Indicators Flash Caution

Contrasting the bullish institutional activity, corporate insiders have been reducing their exposure. Director Michael McRoberts disposed of 6,000 shares, while COO Jason Wilder sold 4,980 shares. Such insider selling can sometimes be interpreted as a cautionary signal. From a technical analysis perspective, the stock’s chart shows weakness, with both the MACD and KDJ indicators forming a "death cross" pattern that often precedes a further downward trend.

In response to current challenges, management has reaffirmed its commitment to shareholder returns. The board approved a 5.6% increase in the dividend payout. Additionally, the company executed a substantial $83.9 million in share buybacks. The central question for investors remains whether the consistent growth in the aftermarket and leasing businesses can sufficiently counterbalance the cyclical volatility in the company’s primary new truck sales operations over the long term.

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Felix Baarz

Felix Baarz

My name is Felix Baarz, and I look back on over fifteen years of experience as a business journalist. I have always been fascinated by the mechanisms and dynamics of global financial markets as well as the complex economic and political interconnections that shape our world. With this passion, I have made a name for myself as an expert on international financial markets and dedicate myself with great commitment to making even the most complex topics understandable and accessible to my readers. My roots lie in Cologne, where I was born and raised. Early on, my curiosity about economic topics and international developments sparked my interest in journalism. After completing my studies, I began my career as a business editor at a respected German trade publication. Here I laid the foundation for my professional career, but my curiosity soon drew me out into the wider world. A turning point in my life was moving to New York, where I lived for six years and gained insight into leading media houses. In this vibrant metropolis, I was able to report firsthand from the heart of the global financial world. From daily developments on Wall Street to major economic policy decisions that make waves worldwide, I had the opportunity to write about central topics that move people and markets alike. This time shaped my perspective and sharpened my view of global interconnections.

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