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Institutional Exodus and Insider Sales Signal Trouble for 8×8

Andreas Sommer by Andreas Sommer
August 28, 2025
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8X8 Stock
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While 8×8 shares are posting modest gains in today’s trading session, a deeper examination of market activity reveals a far more concerning picture. Significant institutional selling and a pattern of insider disposals are creating headwinds for the stock, despite the company’s recent report of slightly improved quarterly figures.

Major Investors Retreat in a Significant Shift

A substantial shift in institutional ownership is underway. Russell Investments Group Ltd. dramatically slashed its stake in 8×8 by 57.9%, leaving it with a holding of 1,751,433 shares valued at approximately $3.5 million. A reduction of this magnitude from a major financial institution sends a powerful and negative signal to the broader market.

This development is particularly critical given that over 93% of the company’s shares are held by institutional investors. When key players of this magnitude begin to exit their positions, it risks triggering a wider chain reaction. Such a highly concentrated ownership structure can become a significant liability when confidence starts to erode.

Company Insiders Join the Selling Wave

The bearish sentiment appears to be shared by those with the closest view of the business. Corporate insiders have been net sellers over the past three months, disposing of a total of 334,741 shares for combined proceeds of $615,895.

Notable transactions include Director Elizabeth Harriet, who sold 24,271 shares at a price of $2.05 per share. While filings indicated this sale was primarily for tax obligation purposes, the consistent pattern of selling across multiple insiders suggests a broader lack of confidence in the company’s near-term growth trajectory. Isolated sales can be routine, but a sustained pattern often points to internal concerns.

Mixed Messages from the Analyst Community

Market experts are decidedly split on the stock’s outlook. Among the eight brokerage firms currently covering 8×8, recommendations are fragmented: three advise selling, two recommend holding, and three maintain buy ratings. This pronounced lack of consensus indicates deep uncertainty about the company’s direction.

Should investors sell immediately? Or is it worth buying 8X8?

The average price target sits in a tight band between $2.49 and $2.51 per share. In a move that highlights this confusion, Rosenblatt Securities reduced its price target from $2.70 to $2.50 in August, yet paradoxically kept its buy recommendation in place—a contradictory stance that reflects the overall market indecision.

Technical Indicators Reinforce the Bearish Outlook

From a chart perspective, the equity is firmly entrenched in a downward trend. A key technical indicator, the death cross, is in play, with the 50-day moving average trading below the 200-day moving average. Each attempt at a price recovery has met with substantial selling resistance.

This negative technical backdrop creates a puzzling contrast with the most recent quarterly results. The company reported revenue of $181.36 million, up from $178.15 million in the previous period. More notably, the net loss showed considerable improvement, narrowing to $4.32 million from $10.29 million. Loss per share also contracted significantly, falling from $0.08 to $0.03.

Looking ahead, management has provided guidance for the current quarter, forecasting revenue between $175 million and $180 million. The full-year revenue target is set in the range of $706 million to $720 million.

The critical question remains: why are institutions retreating in the face of these apparently improved fundamentals? The answer likely lies in future expectations. Persistent margin pressures, intensifying competition in the cloud communications sector, and growth rates that continue to disappoint when compared to industry leaders are overshadowing current results.

Investors are now navigating turbulent waters, caught between marginally better financial performance and a clear exodus of major capital. The upcoming quarterly earnings report will be pivotal in determining whether this trend reverses or accelerates.

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Andreas Sommer

Andreas Sommer

About Andreas Sommer Over 40 years of expertise in market analysis, chart technical analysis, and strategic investment advisory. With more than four decades of experience in banking and financial journalism, Andreas Sommer is recognized as one of the leading analysts in the German-speaking market. His deep understanding of market dynamics and technical analysis has helped countless investors navigate complex financial markets.
Areas of Expertise:
  • Technical Chart Analysis
  • Strategic Investment Advisory
  • Market Trend Analysis
  • Financial Journalism
Andreas brings unparalleled insights from his extensive career in banking and financial markets, making him a trusted voice for investors seeking professional guidance.

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