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Tilray’s Q1 2025 Earnings Reveal Strategic Pivot Paying Dividends

Felix Baarz by Felix Baarz
September 29, 2025
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Tilray Brands has demonstrated the effectiveness of its diversification strategy through impressive first-quarter results for fiscal year 2025. The cannabis and beverage company, reporting on October 10, announced record revenue reaching $200 million – representing a 13 percent year-over-year increase. This performance underscores the company’s successful transition from a pure-play cannabis operator to a diversified consumer goods manufacturer.

Financial Performance Highlights

The company’s gross profit margin showed substantial improvement, climbing from 25 percent to 30 percent. Gross profit itself surged by 35 percent to $59.7 million, reflecting enhanced operational efficiency across business segments.

Breaking down the performance by division:

• Cannabis Operations: $61.2 million revenue with 40% margin
• Beverage Alcohol: $56 million revenue with 41% margin
• Distribution Business: $68.1 million revenue with 12% margin
• Wellness Products: $14.8 million revenue with 32% margin

Beverage Segment Emerges as Growth Engine

Tilray’s alcohol beverage division delivered what can only be described as explosive growth, with revenue skyrocketing 132 percent to $56 million. This dramatic expansion follows the successful integration of craft beer brands acquired from Molson Coors, a transaction finalized in September. The beverage unit’s robust 41 percent gross profit margin confirms its strong profitability profile.

Should investors sell immediately? Or is it worth buying Tilray?

International Expansion and Regulatory Outlook

International cannabis revenue advanced by 50 percent, largely driven by Germany’s medical cannabis flower market following legalization developments. Tilray maintains its leading market position in Canada while simultaneously expanding its European footprint.

Chief Executive Officer Irwin Simon expressed optimism regarding regulatory changes, particularly in context of the upcoming U.S. presidential election. With both major candidates publicly supporting further cannabis legalization measures, the company sees potential catalysts for long-term growth.

The company’s adjusted EBITDA reached $9.3 million, while adjusted net loss per share narrowed to $0.01 – a marked improvement compared to the $0.04 loss recorded during the same period last year.

Challenges and New Initiatives

Despite these operational advancements, Tilray shares continue to experience volatility, occasionally trading below the $1 threshold required for Nasdaq listing compliance. The company’s net loss of $34.7 million for the first quarter, while representing a 38 percent improvement year-over-year, highlights the ongoing challenges in achieving sustained profitability.

Looking forward, Tilray Alternative Beverages represents a new growth initiative, introducing Delta-9 THC products derived from hemp to key U.S. markets. This strategic move positions the company to capitalize on evolving consumer preferences within the cannabis beverage segment.

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Felix Baarz

Felix Baarz

My name is Felix Baarz, and I look back on over fifteen years of experience as a business journalist. I have always been fascinated by the mechanisms and dynamics of global financial markets as well as the complex economic and political interconnections that shape our world. With this passion, I have made a name for myself as an expert on international financial markets and dedicate myself with great commitment to making even the most complex topics understandable and accessible to my readers. My roots lie in Cologne, where I was born and raised. Early on, my curiosity about economic topics and international developments sparked my interest in journalism. After completing my studies, I began my career as a business editor at a respected German trade publication. Here I laid the foundation for my professional career, but my curiosity soon drew me out into the wider world. A turning point in my life was moving to New York, where I lived for six years and gained insight into leading media houses. In this vibrant metropolis, I was able to report firsthand from the heart of the global financial world. From daily developments on Wall Street to major economic policy decisions that make waves worldwide, I had the opportunity to write about central topics that move people and markets alike. This time shaped my perspective and sharpened my view of global interconnections.

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