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Strategy’s Bold Gambit: Dividend Hike Amid Bitcoin Backlash

Felix Baarz by Felix Baarz
October 1, 2025
in Bitcoin, Crypto Stocks, Dividends, Tech & Software
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In a surprising maneuver during turbulent market conditions, software firm Strategy Inc. has announced an increased dividend payout for its preferred shares. This move comes as the company’s common stock faces persistent downward pressure despite broader market gains, highlighting the contentious nature of Strategy’s dual identity as both a business intelligence provider and major Bitcoin accumulator.

Financial Foundations Remain Solid

Despite market headwinds, Strategy maintains robust operational fundamentals that support its enhanced shareholder returns. The company’s core software business continues to generate substantial cash flows, boasting an impressive gross margin of approximately 71%. This financial strength provides the necessary foundation for meeting elevated dividend obligations while continuing aggressive cryptocurrency acquisitions.

The company manages multiple classes of preferred shares—STRC, STRD, STRF, and STRK—each offering distinct risk-return characteristics to investors.

Preferred Shares Get Premium Treatment

Strategy has implemented an immediate increase in the annual dividend rate for its Variable Rate Series A Perpetual Stretch Preferred Stock (STRC), raising it from 10.00% to 10.25%. Investors received a cash distribution of $0.854166667 per share for October.

Should investors sell immediately? Or is it worth buying Strategy?

This enhancement positions Strategy more competitively within the preferred shares marketplace. The timing appears strategic, as management seemingly attempts to restore investor confidence through more attractive preferred share yields while the primary equity offering struggles.

Cryptocurrency Strategy Faces Scrutiny

The company’s substantial Bitcoin holdings have become a focal point of investor concern. Strategy maintains one of the corporate world’s most aggressive cryptocurrency positions, with over 638,000 Bitcoin held in its treasury.

This substantial digital asset allocation has generated significant consequences. The company experienced a setback in September when inclusion in the S&P 500 index was denied, creating mixed reactions among market participants. The contrasting performance between Strategy’s shares and broader market indices underscores the dilemma created by the company’s unconventional approach to corporate strategy and treasury management.

The divergent trajectories—declining share price against rising markets—highlight the challenges facing a traditional software enterprise that has simultaneously positioned itself as a major cryptocurrency holder.

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Felix Baarz

Felix Baarz

My name is Felix Baarz, and I look back on over fifteen years of experience as a business journalist. I have always been fascinated by the mechanisms and dynamics of global financial markets as well as the complex economic and political interconnections that shape our world. With this passion, I have made a name for myself as an expert on international financial markets and dedicate myself with great commitment to making even the most complex topics understandable and accessible to my readers. My roots lie in Cologne, where I was born and raised. Early on, my curiosity about economic topics and international developments sparked my interest in journalism. After completing my studies, I began my career as a business editor at a respected German trade publication. Here I laid the foundation for my professional career, but my curiosity soon drew me out into the wider world. A turning point in my life was moving to New York, where I lived for six years and gained insight into leading media houses. In this vibrant metropolis, I was able to report firsthand from the heart of the global financial world. From daily developments on Wall Street to major economic policy decisions that make waves worldwide, I had the opportunity to write about central topics that move people and markets alike. This time shaped my perspective and sharpened my view of global interconnections.

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