In a surprising turn of events, Danish pharmaceutical leader Novo Nordisk has strategically withdrawn from the high-stakes bidding competition for US biotechnology firm Metsera. Market participants responded positively to this development, with the company’s shares advancing as investors interpreted the move as financially prudent rather than indicative of weakness.
Acquisition Battle Concludes with Pfizer Victory
The contest for obesity treatment specialist Metsera has concluded with Pfizer emerging victorious through an approximately $10 billion acquisition. Novo Nordisk officially terminated its pursuit after determining that exceeding reasonable valuation parameters would compromise shareholder value. Beyond financial considerations, regulatory obstacles presented significant concerns, as the US Federal Trade Commission had already indicated potential antitrust challenges that might have prevented deal approval regardless of price.
Monday’s market reaction demonstrated investor approval of this decision. The withdrawal appears to be viewed as a strategic choice that prevents substantial capital commitment during a period of operational challenges and revised financial projections.
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Underlying Pressures Mount for Novo Nordisk
This abandoned acquisition attempt reflects broader difficulties confronting the pharmaceutical giant. Novo Nordisk shares continue to face substantial downward pressure driven by intensified competition from Eli Lilly and disappointing sales performance of flagship products Wegovy and Ozempic. Throughout 2025, the company has repeatedly needed to adjust its annual forecasts downward.
Additional challenges emerge from upcoming US government pricing regulations scheduled for 2026. Management anticipates that mandatory price reductions for GLP-1 medications in government healthcare programs will create a low single-digit negative impact on global revenue growth. While potentially expanding patient access long-term, this regulatory change presents another immediate headwind.
Shifting Focus to Internal Strategy
With the Metsera acquisition battle concluded, attention now turns to Novo Nordisk’s internal strategic direction. An extraordinary general meeting scheduled for November 14, 2025, will be closely monitored by market participants. The central question remains whether management can articulate a credible pathway to overcome current competitive pressures, pricing challenges, and strategic uncertainties that have weighed on shareholder confidence.
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