The Norwegian hydrogen technology firm, Nel ASA, is navigating what could be a defining period for its future. With its share price languishing near historic lows between NOK 2.23 and NOK 2.29, the company is confronting a precipitous decline in its order pipeline. The central question for investors is whether a bold, high-stakes bet on a new technology platform can reverse its fortunes or if the former industry darling risks permanent irrelevance.
Financial Strain and Sector-Wide Headwinds
A stark indicator of the company’s challenges is the state of its order book. Year-over-year, the backlog has contracted by approximately 47%, now standing at just NOK 984 million. This severe reduction significantly limits revenue visibility for the coming periods and is a key factor keeping institutional investors on the sidelines.
The situation is compounded by broader sectoral issues. Project delays and financing difficulties across the green energy industry are creating a difficult operating environment. Evidence of the profound stress is clear: Nel has initiated the process of reclaiming equipment from customers who have failed to make payments.
A Snapshot of the Financial Position:
- Market Capitalization: Approximately NOK 4.19 billion
- Price-to-Book Ratio: 0.87
- 12-Month Performance: Down 19-20%
- Order Backlog: NOK 984 million (a 47% decrease from the prior year)
The price-to-book ratio of less than 1.0 is particularly telling, indicating the market currently values the company below the net asset value stated on its balance sheet.
Should investors sell immediately? Or is it worth buying Nel ASA?
A High-Stakes Strategic Pivot
In a major strategic move, Nel’s board approved the industrialization of its “Next-Generation Pressurized Alkaline” platform in Herøya, Norway, in December 2025. This initiative, involving a capital investment of around NOK 300 million, represents the company’s most significant strategic decision in recent years.
Scheduled to commence operations in the first half of 2026, the modular facility is designed to drastically reduce the production cost of hydrogen. The goal is to enable business models that have previously been unviable without substantial subsidies. The project is bolstered by support of up to EUR 135 million from the EU Innovation Fund. However, any positive market reaction to this announcement proved to be short-lived.
Mixed Signals Amid Prevailing Skepticism
Market sentiment largely reflects operational uncertainties. The consensus among analysts is predominantly negative, with ratings clustered between “Underperform” and “Sell.” The average price target sits at NOK 2.22. A wide dispersion in targets—ranging from NOK 1.20 to NOK 4.20—highlights significant disagreement among experts regarding management’s ability to execute.
Despite the gloomy overall picture, there are isolated points of optimism. In November 2025, Nel secured an order worth more than USD 50 million for the Norwegian HyFuel and Kaupanes projects, marking the second-largest contract in the company’s history. Furthermore, the commissioning of a hydrogen facility by Samsung E&A could potentially open new distribution channels in the future.
The crucial test will come on February 26, 2026, when Nel reports its fourth-quarter results. Investors are anticipating concrete evidence of progress on the industrialization front and, more critically, signs of stabilization in the rapidly eroding order backlog.
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