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Home Energy & Oil

A Major Contract Fails to Lift Nel ASA’s Stock

Robert Sasse by Robert Sasse
November 10, 2025
in Energy & Oil, European Markets, Hydrogen, Renewable Energy, Turnaround
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Norwegian hydrogen technology firm Nel ASA has secured one of the largest orders in its corporate history, a development that signals a potential turnaround for the company. Despite the announcement of a contract exceeding $50 million, the market’s initial response was surprisingly negative, with shares declining significantly.

Details of the Landmark Agreement

On November 5th, Nel’s US subsidiary, Nel Hydrogen US, received orders valued at over $50 million. These orders were placed for the Norwegian hydrogen initiatives, HyFuel and Kaupanes. This contract stands as the second-largest overall order for Nel and, more notably, the single largest purchase order for their Proton Exchange Membrane (PEM) technology.

The agreement involves the supply of systems for two separate 20-megawatt projects, creating a combined capacity of 40 MW. The technology at the heart of these projects will be Nel’s containerized MC 500 PEM systems.

Key Contract Details:
* Total Value: Over $50 million USD
* Significance: Largest PEM order and second-largest overall order for Nel
* Delivery Timeline: Second half of 2026 through 2027
* Planned Commissioning: Early 2028

Market Reaction Contrasts with Corporate News

In a paradoxical move, investors sold off Nel shares following the positive news. On November 7th, the stock declined by 5.49 percent, closing at 2.48 Norwegian kroner. This price level keeps the equity in the lower half of its 52-week range, which spans from 1.95 kroner to 3.68 kroner.

Should investors sell immediately? Or is it worth buying Nel ASA?

This cautious sentiment is underpinned by the company’s recent financial performance. Nel reported a loss per share of 0.26 kroner and a negative profit margin of -43.75%. Revenue for the trailing twelve months was recorded at 1.05 billion kroner.

Strategic Importance and Government Backing

The HyFuel and Kaupanes projects are not just significant for Nel; they are also major initiatives within Norway’s national hydrogen strategy. Both have secured substantial state funding from Enova, with HyFuel receiving 180 million kroner and Kaupanes obtaining 206 million kroner in support. The plants will be constructed in the municipalities of Florø and Eigersund, key locations in the country’s expanding hydrogen infrastructure.

Hydrogen Solutions AS (HYDS) selected Nel as the primary equipment supplier, a decision based on the company’s established PEM technology. This endorsement could serve as a powerful reference, potentially leading to further large-scale orders.

Analyst Sentiment and Future Outlook

Market experts remain measured in their assessment of Nel’s prospects. An average rating of 3.82 from 17 analysts points to a neutral stance. The consensus price target of 2.22 kroner sits below the current trading price, reflecting ongoing concerns about the company’s sluggish revenue growth.

However, this multi-million dollar contract could mark a pivotal moment. The equipment will be manufactured at Nel’s automated production facility in Wallingford, USA, showcasing the company’s international manufacturing capabilities and its readiness to fulfill major international projects.

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Tags: Nel ASA
Robert Sasse

Robert Sasse

About Dr. Robert Sasse Accomplished economist, entrepreneur, and profound expert in financial markets. Dr. Robert Sasse holds a doctorate in economics and combines academic rigor with practical entrepreneurial experience. His deep expertise in economic relationships and unwavering conviction for a free-market liberal economic order drives his mission to provide investors with well-founded knowledge and guidance.
Areas of Expertise:
  • Economic Theory and Practice
  • Free-Market Economics
  • Entrepreneurship and Business Strategy
  • Investment Philosophy
Dr. Sasse's unique combination of academic knowledge and real-world business experience enables him to provide investors with comprehensive insights that bridge theory and practice.

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