Adobe is navigating the complex challenge of balancing its legacy software business with the disruptive force of artificial intelligence. As investors question how effectively the company can monetize AI and rivals like Canva gain traction, Adobe has unveiled a counter-strategy: a free iPhone version of its flagship Premiere Pro video editing software. This bold move targets the next generation of content creators.
Earnings Report to Provide Crucial Test
All eyes are on Adobe’s upcoming financial disclosure. After market close on Thursday, the company is scheduled to report results for its fiscal third quarter of 2025. Market experts anticipate earnings per share (EPS) will land between $5.17 and $5.18, with revenue projected to reach approximately $5.91 billion. This follows a previous quarter where Adobe surpassed expectations by reporting an EPS of $5.06.
Beyond these figures, the market is keenly awaiting commentary from CEO Shantanu Narayen. His insights on Adobe’s AI roadmap and its strategy for generating revenue in an increasingly competitive landscape will be critically important for investor confidence.
Strategic Play for the Mobile-First Creator
In a significant announcement on September 5th, Adobe revealed plans to release a complimentary version of its professional-grade Premiere Pro software for iOS. The launch, set for September 30th, is a direct appeal to mobile-focused users. The application will include surprisingly robust capabilities, such as a multi-track timeline, 4K HDR support, and a suite of AI-powered editing tools.
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The underlying strategy is a long-term play. By offering free access to a powerful tool, Adobe aims to onboard a new wave of creators and integrate them into its ecosystem. The monetization path is expected to come from upselling premium cloud storage subscriptions and additional AI processing credits.
Investor Jitters Reflect Underlying Concerns
Recent trading activity highlights shareholder unease. On September 4th, Adobe’s stock declined by 1.2% amid a notable surge in trading volume, often an indicator of substantial institutional selling.
The core anxiety among investors revolves around whether Adobe’s established business model can effectively compete with newer, AI-native competitors. While the free mobile offensive is a clear response, it also introduces new questions about its potential impact on the company’s profit margins.
The upcoming earnings release on September 11th now serves as a pivotal test. The financial results and management’s strategic narrative will be scrutinized for their ability to address these persistent doubts.
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