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Home AI & Quantum Computing

AppLovin Shares Surge as AI Technology Drives Record Performance

Felix Baarz by Felix Baarz
November 7, 2025
in AI & Quantum Computing, Earnings, Gaming & Metaverse, Tech & Software
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AppLovin Corporation is experiencing a remarkable rally following the release of its exceptional third-quarter financial results. The mobile marketing technology company posted $1.405 billion in revenue, significantly surpassing analyst projections of $1.34 billion and demonstrating year-over-year growth of 68%.

The company’s strategic expansion beyond mobile gaming into e-commerce advertising through its AI-powered Axon platform is yielding substantial benefits, positioning AppLovin to capture market share in a sector that dwarfs mobile game advertising in size.

Unprecedented Profitability Metrics

The quarter’s financial performance revealed extraordinary strength across key profitability indicators:

• Net income surged 92% to $836 million, representing $2.45 per share
• Adjusted EBITDA jumped 79% to $1.158 billion, achieving a record margin of 82%
• Free cash flow reached $1.05 billion for the quarter
• Revenue exceeded consensus estimates by 4.7%

These operational metrics underscore AppLovin’s commanding industry position, with the company maintaining 80% market share on the supply side and over 55% on the demand side for mobile game user acquisition.

Wall Street Responds with Enthusiasm

Financial institutions have expressed overwhelming optimism following the earnings report. Benchmark increased its price target from $640 to $700 while maintaining its buy recommendation, citing the platform’s efficiency and scalability demonstrated in the quarterly results.

Deutsche Bank initiated coverage with a buy rating and $705 price target, praising AppLovin’s “best-in-class” advertising technology. Additional target revisions followed in rapid succession:

Should investors sell immediately? Or is it worth buying Applovin?

• Piper Sandler: Target raised to $800 from $740
• UBS: Target increased to $840 from $810
• Wedbush: Target lifted to $800 from $745

The Axon AI system has drawn particular acclaim, with early results from the October rollout in self-service and e-commerce showing approximately 50% week-over-week growth in advertising spending.

Strategic Expansion Creates New Opportunities

AppLovin’s deliberate push beyond mobile gaming is proving strategically sound. The rebranded Axon AI advertising platform now targets e-commerce businesses – a market opportunity several times larger than mobile game in-app advertising.

The company’s machine learning capabilities continue to improve with scale. Increased throughput generates superior signals for the model, leading to enhanced performance that attracts additional advertising investment. This creates a powerful flywheel effect that strengthens the company’s competitive advantages.

AppLovin’s board has expanded its share repurchase authorization by $3.2 billion, bringing the total program to $3.3 billion. During the third quarter, the company bought back 1.3 million shares for $571 million.

The company’s fourth-quarter guidance again surpasses market expectations. Management projects revenue between $1.57 billion and $1.60 billion, compared to the consensus estimate of $1.55 billion. Adjusted EBITDA is expected to range from $1.29 billion to $1.32 billion – representing sequential growth of 12.8%.

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Felix Baarz

Felix Baarz

My name is Felix Baarz, and I look back on over fifteen years of experience as a business journalist. I have always been fascinated by the mechanisms and dynamics of global financial markets as well as the complex economic and political interconnections that shape our world. With this passion, I have made a name for myself as an expert on international financial markets and dedicate myself with great commitment to making even the most complex topics understandable and accessible to my readers. My roots lie in Cologne, where I was born and raised. Early on, my curiosity about economic topics and international developments sparked my interest in journalism. After completing my studies, I began my career as a business editor at a respected German trade publication. Here I laid the foundation for my professional career, but my curiosity soon drew me out into the wider world. A turning point in my life was moving to New York, where I lived for six years and gained insight into leading media houses. In this vibrant metropolis, I was able to report firsthand from the heart of the global financial world. From daily developments on Wall Street to major economic policy decisions that make waves worldwide, I had the opportunity to write about central topics that move people and markets alike. This time shaped my perspective and sharpened my view of global interconnections.

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