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IBM’s Strategic Pivot Gains Favor with Market Analysts

Felix Baarz by Felix Baarz
January 10, 2026
in Analysis, Tech & Software, Turnaround, Value & Growth
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A significant upgrade from a major investment bank has cast a new light on International Business Machines Corp. (IBM), suggesting its multi-year transformation under CEO Arvind Krishna is beginning to bear fruit. The move signals growing confidence that the technology giant’s sharpened focus on software and hybrid cloud solutions is closing a perceived valuation gap with its peers.

Analyst Upgrade Highlights Valuation Discrepancy

In a notable shift in sentiment, analysts at Jefferies raised their rating on IBM shares from “Hold” to “Buy” on January 5. The firm also substantially increased its price target, moving it from $300 to $360 per share. Lead analyst Brent Thill cited a clearer trajectory toward accelerated software growth as the primary rationale for the upgrade.

Central to Jefferies’ analysis is a compelling valuation argument. IBM is currently trading at a forward price-to-earnings (P/E) ratio of approximately 26 for the year 2027. This stands in contrast to the average multiple of 35 commanded by comparable large-cap software companies. According to the bank, this discrepancy indicates substantial room for upward re-rating, provided IBM successfully capitalizes on synergies from its Red Hat subsidiary and recent strategic acquisitions. The market responded favorably to the upgrade, with shares closing the week at $304.22, marking a weekly gain of over 3%.

Strategic Acquisitions Fuel the Transformation

IBM’s management is actively executing its expansion strategy. A key component is the planned all-cash acquisition of data-streaming specialist Confluent for $11 billion, which is expected to be finalized by mid-2026. This deal holds high strategic importance. Confluent’s technology, built on the open-source Apache Kafka platform, facilitates the real-time processing of massive data streams—infrastructure considered critical for powering modern artificial intelligence (AI) applications.

Should investors sell immediately? Or is it worth buying IBM?

IBM estimates that the total addressable market for such solutions doubled between 2021 and 2025, reaching $100 billion. Financially, the transaction is projected to contribute positively to adjusted EBITDA within the first full year following its completion.

This move follows the company’s acquisition of HashiCorp for $6.4 billion, which was finalized in February 2025. The Confluent deal represents IBM’s largest acquisition since its landmark purchase of Red Hat in 2019. Under Krishna’s leadership, the company has consistently pursued targets in the hybrid cloud and software domains to reduce its historical reliance on legacy hardware businesses.

Focus on Recurring Software Revenue and AI

The strategic direction is unambiguous: to increase the proportion of high-margin, recurring software revenue. In its 2026 sector outlook, Jefferies identified this shift as IBM’s core strength, positioning the company to benefit significantly from the growing monetization of AI applications in enterprise environments.

Forthcoming Earnings to Provide Integration Clues

Investors will soon gain more concrete insights into the progress of these strategic integrations. IBM is scheduled to release its fourth-quarter 2025 financial results on January 28, 2026. Market participants will likely scrutinize the report for any updates on the Confluent acquisition timeline and further commentary on the anticipated synergy effects from recent purchases.

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Felix Baarz

Felix Baarz

My name is Felix Baarz, and I look back on over fifteen years of experience as a business journalist. I have always been fascinated by the mechanisms and dynamics of global financial markets as well as the complex economic and political interconnections that shape our world. With this passion, I have made a name for myself as an expert on international financial markets and dedicate myself with great commitment to making even the most complex topics understandable and accessible to my readers. My roots lie in Cologne, where I was born and raised. Early on, my curiosity about economic topics and international developments sparked my interest in journalism. After completing my studies, I began my career as a business editor at a respected German trade publication. Here I laid the foundation for my professional career, but my curiosity soon drew me out into the wider world. A turning point in my life was moving to New York, where I lived for six years and gained insight into leading media houses. In this vibrant metropolis, I was able to report firsthand from the heart of the global financial world. From daily developments on Wall Street to major economic policy decisions that make waves worldwide, I had the opportunity to write about central topics that move people and markets alike. This time shaped my perspective and sharpened my view of global interconnections.

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