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Home Market Commentary

Landmark Ruling Secures Alphabet’s Core Business Model

Felix Baarz by Felix Baarz
September 13, 2025
in Market Commentary, Nasdaq, Tech & Software
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A federal court delivered a monumental victory for Alphabet Inc. in a pivotal antitrust case, causing significant relief among investors and sending shares higher. The ruling represents a major setback for U.S. regulators who had sought the dramatic breakup of key Google businesses.

Court Rejects Structural Remedies

U.S. District Judge Amit Mehta dismissed the Department of Justice’s request to force the separation of Google’s Chrome browser and Android operating system. This decision preserves the fundamental architecture of Google’s advertising empire: Chrome continues as a vital source of user data collection, while Android maintains its dominant 70 percent share of the global smartphone market.

The court did impose certain restrictions, prohibiting Google from entering into exclusive agreements with device manufacturers or browser developers. Crucially, the lucrative default search agreement with Apple remains intact—an arrangement that generates an estimated $20 billion annually for the iPhone maker.

Emerging AI Competition Influences Decision

In a noteworthy aspect of the ruling, Judge Mehta explicitly acknowledged the rapidly evolving competitive landscape shaped by generative artificial intelligence. He stated that “the emergence of generative AI has altered the considerations in this case,” specifically naming ChatGPT, Perplexity, and Claude as substantial competitors challenging Google’s dominance.

This technological shift contributed to the court’s measured approach toward the government’s aggressive breakup proposals. Google continues to advance its own AI ambitions through its Gemini platform, which already serves over 2 billion monthly users and has increased search-intensive queries by 10 percent.

Should investors sell immediately? Or is it worth buying Alphabet?

Wall Street Welcomes Regulatory Clarity

The financial community responded positively to the resolution of what had been a significant overhang on Alphabet’s stock. Wedbush analyst Daniel Ives characterized the decision as a “monster win” for both Google and Apple, subsequently raising his price target on Alphabet to $245. The ruling eliminates a substantial uncertainty that had persisted despite the company’s strong quarterly performance.

Regulatory challenges, however, continue to loom. Just last Friday, an appeals court denied Google’s attempt to suspend reforms ordered in the separate Epic Games litigation. Later this month, another antitrust trial concerning Google’s advertising technology business is scheduled to begin, where potential forced divestitures remain a possibility.

Path Forward: Focus on Growth Initiatives

With this legal victory secured, Alphabet can now concentrate fully on its core growth drivers: cloud computing, artificial intelligence development, and its advertising business. The company’s upcoming quarterly results on October 28th will provide crucial insight into whether Google Cloud can maintain its impressive growth trajectory after posting 32 percent growth in the second quarter.

This verdict underscores the complex challenges antitrust authorities face in regulating fast-moving technology sectors. For Google, it means preserving its fundamental business structure while competing from a position of strength in the rapidly evolving AI landscape.

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Tags: Alphabet
Felix Baarz

Felix Baarz

My name is Felix Baarz, and I look back on over fifteen years of experience as a business journalist. I have always been fascinated by the mechanisms and dynamics of global financial markets as well as the complex economic and political interconnections that shape our world. With this passion, I have made a name for myself as an expert on international financial markets and dedicate myself with great commitment to making even the most complex topics understandable and accessible to my readers. My roots lie in Cologne, where I was born and raised. Early on, my curiosity about economic topics and international developments sparked my interest in journalism. After completing my studies, I began my career as a business editor at a respected German trade publication. Here I laid the foundation for my professional career, but my curiosity soon drew me out into the wider world. A turning point in my life was moving to New York, where I lived for six years and gained insight into leading media houses. In this vibrant metropolis, I was able to report firsthand from the heart of the global financial world. From daily developments on Wall Street to major economic policy decisions that make waves worldwide, I had the opportunity to write about central topics that move people and markets alike. This time shaped my perspective and sharpened my view of global interconnections.

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