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ServiceNow Stock Seeks Momentum Amid Mixed Institutional Signals

Felix Baarz by Felix Baarz
August 20, 2025
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ServiceNow (NOW) shareholders are navigating a period of significant volatility. The IT services provider saw its shares decline 0.59% in the latest session, closing at $886.78. This price places the equity a substantial 25.54% below its January peak of $1,198.09, though it maintains a considerable 31.44% premium to its April low for the year.

Strong Fundamentals Contrast with Market Hesitation

The company’s recent quarterly report, released on July 23, presented a robust financial picture. ServiceNow posted earnings per share (EPS) of $4.09, surpassing estimates by $0.52. Revenue reached $3.22 billion, exceeding projections and reflecting a 22.4% year-over-year increase. With a net margin of 13.78% and a return on equity of 18.04%, the underlying business performance appears strong, raising questions about the market’s cautious stance.

A Divergence in Major Investor Sentiment

Beneath the surface, a complex battle is unfolding among institutional players. The landscape reveals sharply contrasting strategies:
– Vanguard Group increased its holdings by 1.6%, bringing its total to 19.5 million shares.
– Price T Rowe Associates boosted its position by 6.8% to 7.96 million shares.
– MIG Capital LLC executed a massive 350.8% expansion of its stake.
– Conversely, RWA Wealth Partners reduced its exposure by 11.4%.
– In a dramatic move, GAMMA Investing grew its position by an extraordinary 87,501.3%.

Despite institutional ownership flows showing a net positive of 47.5%, the current allocation trends for extra-large, large, and medium-sized investors are negative. Only smaller investors are demonstrating net inflows—a pattern often interpreted as a signal of wariness among major money managers.

Should investors sell immediately? Or is it worth buying NOW?

Technical Indicators Hint at a Potential Rebound

From a chartist’s perspective, conditions may be aligning for a shift in momentum. The stock’s internal diagnostic score of 7.13 suggests an underlying positive bias with a bullish inclination. A key technical signal is emerging: the Relative Strength Index (RSI) has dipped into oversold territory, generating a bullish score of 7.88. This reading is corroborated by the Williams %R indicator, which also confirms the oversold state, potentially identifying an attractive entry point.

Analyst Consensus Maintains a Cautiously Optimistic Outlook

Market experts seem to acknowledge this potential. The consensus rating remains a “Moderate Buy,” even amidst a split mood evidenced by an average rating of 4.21 and a performance-weighted rating of 3.61. The average price target sits at $1,115.20, with Wells Fargo expressing particular optimism by projecting a target of $1,225.00.

The central question for investors now is one of timing: when will major institutions fully recommit, or are they strategically waiting for prices to retreat further before entering?

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Felix Baarz

Felix Baarz

My name is Felix Baarz, and I look back on over fifteen years of experience as a business journalist. I have always been fascinated by the mechanisms and dynamics of global financial markets as well as the complex economic and political interconnections that shape our world. With this passion, I have made a name for myself as an expert on international financial markets and dedicate myself with great commitment to making even the most complex topics understandable and accessible to my readers. My roots lie in Cologne, where I was born and raised. Early on, my curiosity about economic topics and international developments sparked my interest in journalism. After completing my studies, I began my career as a business editor at a respected German trade publication. Here I laid the foundation for my professional career, but my curiosity soon drew me out into the wider world. A turning point in my life was moving to New York, where I lived for six years and gained insight into leading media houses. In this vibrant metropolis, I was able to report firsthand from the heart of the global financial world. From daily developments on Wall Street to major economic policy decisions that make waves worldwide, I had the opportunity to write about central topics that move people and markets alike. This time shaped my perspective and sharpened my view of global interconnections.

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