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Smith & Wesson’s Mixed Quarter: A Tale of Two Firearm Segments

Andreas Sommer by Andreas Sommer
November 1, 2025
in Analysis, Defense & Aerospace, Earnings, Turnaround
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Smith & Wesson Brands has unveiled quarterly results that paint a complex picture for the firearms manufacturer. While the company posted a net loss of $3.4 million, or $0.08 per share, it managed to surpass analyst expectations. Revenue for the period declined by 3.7% to $85.1 million, accompanied by a contraction in the gross margin, which fell from 27.4% to 25.9%.

Diverging Product Performance

A deep dive into the product segments reveals a story of two extremes. The handgun business experienced a powerful surge, with unit shipments skyrocketing by 35%, significantly outpacing overall industry demand. This robust performance, however, was entirely offset by a severe downturn in the long gun category. Revenue from long guns plummeted to $13.6 million from $24.7 million, as shipments collapsed by 28.1%, dropping from 39,000 units to 26,000 units. The company attributes this sharp decline to its limited presence in the currently soft markets for shotguns and bolt-action rifles.

On a positive note, the company’s focus on innovation yielded tangible results, with newly introduced products contributing 37.3% to the total revenue.

Should investors sell immediately? Or is it worth buying Smith & Wesson Brands?

Stock Performance and Market Sentiment

The market’s reaction has been decidedly negative, with the stock price reflecting a sustained downward trend. After recording losses for four consecutive trading sessions, shares are now trading at $9.77. This price level brings the stock closer to its 52-week low of $7.73, while the yearly high of $14.20 seems a distant memory.

  • Market experts have largely consolidated their ratings to “Hold.”
  • The consensus price target among analysts sits at $12.00.
  • The current breakdown of recommendations includes one “Buy,” two “Hold,” and one “Sell.”

All eyes are now on the next quarterly report, scheduled for December 4th, which is expected to be a critical indicator of whether Smith & Wesson can orchestrate a meaningful turnaround.

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Andreas Sommer

Andreas Sommer

About Andreas Sommer Over 40 years of expertise in market analysis, chart technical analysis, and strategic investment advisory. With more than four decades of experience in banking and financial journalism, Andreas Sommer is recognized as one of the leading analysts in the German-speaking market. His deep understanding of market dynamics and technical analysis has helped countless investors navigate complex financial markets.
Areas of Expertise:
  • Technical Chart Analysis
  • Strategic Investment Advisory
  • Market Trend Analysis
  • Financial Journalism
Andreas brings unparalleled insights from his extensive career in banking and financial markets, making him a trusted voice for investors seeking professional guidance.

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