The digital asset XRP finds itself at a pivotal moment, caught between conflicting market forces and a potential regulatory breakthrough. Historical seasonal trends suggest November could be a period of significant gains, yet current on-chain data reveals a stark division between major institutional players and smaller investors.
Institutional Accumulation Meets Retail Distribution
A deep dive into blockchain data uncovers a dramatic divergence in investment behavior. Since mid-October, entities classified as “mega whales”—wallets holding between 100 million and one billion XRP—have been aggressively accumulating the token, adding a substantial 1.27 billion XRP to their holdings.
Conversely, this institutional buying pressure is being counterbalanced by distribution from other segments. Both long-term and short-term holders have been reducing their positions, creating a tug-of-war within the market. This conflict is further highlighted by a sharp 70% decline in on-chain payment volume recorded during October. Additional concerning signals include the movement of over 74 million XRP between unidentified wallets and the transfer of another 20.9 million XRP to exchanges, transactions often interpreted as precursors to selling.
The Looming ETF Decision
A major catalyst potentially overshadowing these mixed signals is the accelerating prospect of the first XRP-focused Exchange-Traded Fund (ETF). Recent regulatory filings have intensified speculation about an imminent launch. Canary Funds took a significant step by removing a key “delay clause” from its application with the SEC, paving a potential path for approval. A final green light could see an XRP ETF begin trading as early as November 13, 2025.
Should investors sell immediately? Or is it worth buying XRP?
This regulatory optimism is built upon the legal clarity Ripple secured following the conclusion of its lawsuit with the SEC in August 2025. The introduction of an ETF is viewed as a watershed event that would grant institutional investors direct, simplified exposure to XRP, potentially reshaping the entire market landscape. Asset manager Bitwise has also contributed to the momentum by submitting updated S-1 forms, adding to the pressure for a swift authorization.
Technical Positioning and Seasonal Trends
From a technical analysis perspective, XRP is currently navigating a critical price zone. The asset faces considerable resistance in the range of $2.70 to $2.81, while a support base appears to be established between $2.40 and $2.63. A bearish technical indicator is its current position below both the 50-day and 200-day moving averages.
However, these technical challenges are set against a historically bullish seasonal pattern. November has traditionally been XRP’s strongest performing month, delivering average gains exceeding 80%. The central question for investors is whether the potent combination of ETF anticipation and this seasonal “November effect” will be sufficient to overcome the current headwinds of weak network activity and conflicting on-chain data.
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