Block Shares Surge as Bitcoin Integration Reaches Millions of US Merchants

Jack Dorsey’s strategic vision for cryptocurrency is materializing, sparking significant market enthusiasm. Block’s subsidiary, Square, is launching a system that will enable Bitcoin transactions across millions of American retail locations, propelling the parent company’s stock to an eight-month peak. The central question remains whether this initiative can successfully transition Bitcoin into a mainstream payment method.

A Strategic Leap for Digital Currency

Beginning November 10, 2025, a transformative feature will activate for over four million US merchants using Square’s platform. This system, which leverages the Lightning Network for instantaneous settlement, allows businesses to accept Bitcoin payments directly through their existing Square point-of-sale equipment, eliminating the need for additional hardware.

Merchants are offered significant flexibility: they can elect to receive payments in Bitcoin or have them instantly converted into US dollars. A particularly compelling option allows retailers to automatically convert up to 50% of their daily card revenue into Bitcoin, representing a substantial expansion from the previous beta program’s capabilities.

Market Timing and Corporate Strategy

This rollout is the culmination of CEO Jack Dorsey’s long-standing advocacy for Bitcoin. Block has already established itself as one of the largest corporate holders of the cryptocurrency and operates other crypto-focused services, including Cash App and Bitkey.

Should investors sell immediately? Or is it worth buying Block (ex Square)?

The timing appears strategically sound. Analysis from eMarketer forecasts an 82% surge in the number of American cryptocurrency users making payments between 2024 and 2026. By simplifying Bitcoin transactions for small and medium-sized enterprises, Square is positioning itself at the forefront of this anticipated growth wave.

The Adoption Challenge and Future Outlook

The initiative’s ultimate success hinges on merchant adoption. To incentivize participation, Square is waiving transaction fees for the first year, after which a moderate 1% fee will apply. However, adoption hurdles remain significant; a 2024 study from the Kansas City Fed indicated that fewer than 2% of Americans currently use cryptocurrency for payments.

The financial markets will be watching Block’s upcoming earnings report on October 29, 2025, for early indicators. This release will provide the first concrete evidence of whether this ambitious strategy is generating sustainable growth or merely a temporary market reaction.