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Home Consumer & Luxury

Figs Shares Surge on Strong Earnings and Strategic Marketing Win

Felix Baarz by Felix Baarz
December 20, 2025
in Consumer & Luxury, Earnings, Healthcare, Nasdaq
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The equity of medical apparel company Figs continues to demonstrate upward momentum, closing the latest trading week with significant gains. This rally is supported by a powerful combination of solid quarterly results, an upgraded annual outlook, and a high-profile brand partnership.

Marketing Coup and Analyst Confidence Boost Sentiment

A major catalyst for the positive investor sentiment stems from a landmark marketing achievement. Figs has secured an exclusive partnership to outfit the United States Olympic medical team for the upcoming Winter Games, marking the first time a company has held this role. Analysts view this heightened visibility as a strategic tool to accelerate brand recognition in key growth markets.

In response to these developments, investment bank BTIG raised its price target for Figs shares to $15.00. Analysts cited the Olympic partnership and the company’s consistent revenue performance as primary reasons for the upgrade.

Quarterly Performance Exceeds Expectations

The fundamental driver behind the stock’s strength is a robust third-quarter financial report. Figs posted a net revenue increase of 8.2% to $151.7 million. Even more impressive was the earnings per share figure of $0.05, which comfortably surpassed analyst forecasts.

Should investors sell immediately? Or is it worth buying Figs?

Key operational highlights from the report include:
* A gross margin expansion of 280 basis points to 69.9%.
* International revenue growth of 11.7% to $24.3 million.
* Operating expenses reduced to 63.6% of net revenue, down from 73.2% in the prior-year period.
* Adjusted EBITDA margin significantly improved to 12.4%, up from 3.4%.

These metrics underscore the efficiency of the firm’s direct-to-consumer business model and indicate early success in its global expansion efforts.

Upgraded Guidance and Forward-Looking Strategy

Bolstered by this performance, management has raised its revenue growth expectation for 2025 to approximately 7%.

The company’s strategic focus remains on expansion through its “Go Broad” and “Go Deep” internationalization initiatives. The goal is to enter nearly 60 global markets by the end of 2025. A central factor for investors monitoring the stock will be Figs’ ability to maintain its elevated margin profile while executing this aggressive growth strategy.

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Tags: FIGS
Felix Baarz

Felix Baarz

My name is Felix Baarz, and I look back on over fifteen years of experience as a business journalist. I have always been fascinated by the mechanisms and dynamics of global financial markets as well as the complex economic and political interconnections that shape our world. With this passion, I have made a name for myself as an expert on international financial markets and dedicate myself with great commitment to making even the most complex topics understandable and accessible to my readers. My roots lie in Cologne, where I was born and raised. Early on, my curiosity about economic topics and international developments sparked my interest in journalism. After completing my studies, I began my career as a business editor at a respected German trade publication. Here I laid the foundation for my professional career, but my curiosity soon drew me out into the wider world. A turning point in my life was moving to New York, where I lived for six years and gained insight into leading media houses. In this vibrant metropolis, I was able to report firsthand from the heart of the global financial world. From daily developments on Wall Street to major economic policy decisions that make waves worldwide, I had the opportunity to write about central topics that move people and markets alike. This time shaped my perspective and sharpened my view of global interconnections.

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