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Netflix’s Reckoning as $3.2 Trillion Flees Chips for Software

Stephanie Dugan by Stephanie Dugan
July 16, 2026
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Dear readers,

A day after chip demand was busy eating enterprise software’s lunch, the money is already looking for the exit. Roughly $3.2 trillion is rotating out of the semiconductor complex and into broader technology names this earnings season, even as the hardware darlings post some of the best numbers of the year. The lesson taking shape is that record results no longer guarantee a rising stock — and nowhere is that tension more visible today than in Netflix, a name trading on a completely different setup than the rest of the Magnificent Seven.

Netflix’s Value Test

The backdrop into Netflix’s upcoming quarterly report could hardly be more contentious. The S&P 500 has gained roughly 11 percent year-to-date in 2026 on a total-return basis, while Netflix shares have lost about 21 percent and now hover around $73.75. That underperformance has dragged the forward price-to-earnings ratio down to roughly 19 — a steep discount to the five-year average north of 30. Analysts are looking for second-quarter revenue of $12.57 billion and earnings per share of $0.79, and Wall Street can’t agree on what it’s worth: Guggenheim and BofA Securities are recommending the stock with price targets of $120 and $125, while Morgan Stanley and KeyBanc have cut theirs to $90 and $92. What’s providing a floor underneath the debate is a $12.5 billion free-cash-flow guidance raise and a newly approved $25 billion buyback program. Anyone buying Netflix at these levels isn’t chasing an untouchable growth story anymore — they’re betting on a classic value reversal in an established market leader.

Beyond Subscriber Counts

The case for that reversal rests on execution well past subscriber growth. The ad-supported tier has become a genuine lever, now accounting for 60 percent of all new signups in the markets where it’s offered, and ad revenue is expected to roughly double to about $3 billion in 2026. Management’s 2030 targets are ambitious by any measure: $78 billion in total revenue, including $9 billion from advertising, alongside $30 billion in operating profit and a 38 percent margin. Netflix is chasing those numbers by diversifying aggressively — NFL broadcasts, new thrillers like “I Will Find You,” and marketing stunts as unusual as releasing the first season of “Stranger Things” on VHS. The throughline is that platforms with pricing power and diversified revenue — subscriptions plus advertising — hold up far better against macro noise than companies selling pure hardware.

TSMC’s Blowout Quarter, Punished Anyway

Should investors sell immediately? Or is it worth buying Asml?

Just how quickly sentiment can turn on hardware names is playing out at Taiwan Semiconductor. The world’s largest contract chipmaker posted net income up more than 77 percent to NT$706.56 billion (roughly $22 billion), with revenue up 36 percent. Management raised its full-year revenue growth outlook to slightly more than 40 percent, lifted 2026 capital expenditure guidance to $60–64 billion, and announced an additional $100 billion investment in Arizona. None of it mattered to the stock, which fell about 4 percent anyway. The damage spread across the region: South Korea’s Kospi sank 6.4 percent, with SK Hynix down 11.5 percent and Samsung Electronics off 8.8 percent. Even ASML, still riding the guidance raise that lit up yesterday’s session, couldn’t hold its early gains and closed up only around 2 percent — despite Bernstein pushing its price target to $2,623. The message is unambiguous: near-perfect operational results and enormous capex commitments aren’t enough to satisfy expectations this stretched. What’s spooking investors instead is the margin pressure baked into ramping expensive new processes like TSMC’s 2-nanometer node.

The K-Shaped IT Budget

With hardware getting punished despite record earnings, the question becomes where the safe money in tech actually sits. Morgan Stanley’s latest CIO survey offers one answer: technology spending intentions for 2026 are edging up only slightly, from 3.6 percent growth in 2025 to 3.7 percent next year, but the composition tells the real story. Software spending is forecast to grow 4.1 percent versus just 1.5 percent for hardware — a split increasingly described as K-shaped. Microsoft and Amazon rank as the top two beneficiaries of that incremental budget share, alongside the broader cybersecurity space. What looks like software weakness on the surface is really a selective consolidation: mission-critical, subscription-based businesses keep collecting reliable recurring revenue without having to fight the margin battles hardware companies are now losing.

The Takeaway

This rotation reads like a market growing up. Investors are no longer applauding every capex announcement on faith — they want to see the cash flow and the valuation math actually pencil out. Netflix’s numbers this week will be the test case: if the market rewards buybacks and operating discipline over hardware spectacle, it will confirm that resilience, not raw growth, is what’s earning premiums right now.

Best regards,
The StocksToday.com Editorial

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Stephanie Dugan

Stephanie Dugan

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