Sony surprised markets with a robust comeback, reporting a 36% surge in operating profit to ¥340 billion ($2.3 billion) for the first quarter, far exceeding analyst expectations. The Japanese tech giant also raised its full-year forecast to ¥1.33 trillion in operating profit, citing reduced impact from U.S. tariffs—now estimated at ¥70 billion instead of the initially feared ¥100 billion. Key drivers included the gaming division, where profits more than doubled to ¥148 billion, fueled by strong PlayStation 5 sales (2.5 million units sold) and third-party game revenues. The image sensor business also remained resilient amid sustained demand for high-end camera components.
Market Optimism Prevails
Investors cheered the results, sending Sony shares up 4% post-announcement, with year-to-date gains reaching 15%. The rally was further bolstered by broader market optimism as Japan’s trade negotiators secured a 15% cap on U.S. tariffs for certain exports. Meanwhile, Sony advanced plans to partially spin off its financial arm via a Tokyo listing later this year. Despite lingering uncertainty over product-specific tariffs, the company’s revised guidance and diversified growth engines signal confidence in navigating macroeconomic headwinds.
Ad
Sony Stock: Buy or Sell?! New Sony Analysis from November 7 delivers the answer:
The latest Sony figures speak for themselves: Urgent action needed for Sony investors. Is it worth buying or should you sell? Find out what to do now in the current free analysis from November 7.
Sony: Buy or sell? Read more here...
