XPeng Bets on Munich to Turn Product Hype Into a European Sales Story

XPeng enters the Munich week with more than a new model to show off. The Chinese electric-car maker is also using the launch to put a concrete timetable on its software rollout in Europe, while investors watch to see whether the company’s latest push abroad can do more for the stock than the year’s earlier delivery rebound.

CEO He Xiaopeng said on 14 July 2026 that XPeng’s driver-assistance software will start in Europe in early 2027. Two days later, on Thursday, 16 July 2026, the company is due to unveil the MONA L03 in Munich at 13:00 local time. XPeng has chosen Germany for the global debut because, in He’s words, it is the cradle of the automotive industry.

The L03 is billed as the first XPeng model to launch simultaneously in China and Europe. The carmaker says it was developed to global standards and that it plans to sell in 64 countries and regions this year. It also wants to publish its roadmap for physical AI alongside the presentation, reinforcing its ambitions in autonomous driving and international expansion.

The Munich appearance follows a test programme on German roads. A camouflaged vehicle was recently seen in the city wearing stickers reading “NGP powered by VLA 2.0”, a reference to XPeng’s latest Vision Language Architecture. The system uses cameras only and does not rely on high-definition maps.

Technical details around the model have also added to the attention. The MONA L03 has a drag coefficient of 0,228 and uses XPeng’s in-house Turing AI chips. The top-spec “Ultra SE” is rated at up to 1.500 TOPS of computing power. In China, presales for the car run from 143.800 to 165.800 Yuan, while the European entry price is expected to be around 35.000 Dollar.

XPeng is not relying on the vehicle alone. The company is also pushing ahead with robotaxi development. On 10 July 2026, it completed its first internal robotaxi test in Guangzhou with employees on board, and He Xiaopeng himself took part in the first fully autonomous ride using the VLA 2.0 system. XPeng plans test operations and regular demonstration rides in 2026, with Guangzhou serving as a model city. It is also exploring partnerships in Europe, the Middle East and Southeast Asia, and says it wants to position itself as a technology licensor for robotaxi services, with a commercial launch planned for early 2027.

Should investors sell immediately? Or is it worth buying XPeng?

The software push is only one piece of a broader overseas strategy. XPeng said the L03 will arrive in New Zealand by the end of the fourth quarter of 2026, making it the third brand model there after the G6 and X9. Longer term, the company wants overseas sales to account for 30 to 40 percent of total deliveries.

The market has already started to respond to the prospect of more global traction. XPeng shares jumped 4,77 percent on Wednesday to 12,30 Euro from 11,74 Euro the previous day. Even after that move, the stock is still far below its recent peaks. It sits 49,59 percent under the 52-week high of 24,40 Euro, reached on 12 November 2025, and is up 20,83 percent from the 52-week low of 10,18 Euro on 26 June.

The recovery has been partial, not decisive. The shares are still down 29,51 percent year to date, while the more recent seven-day gain stands at 5,85 percent. XPeng’s current price is 3,33 percent below its 50-day average of 12,72 Euro, and well under the 100-day average of 13,93 Euro and the 200-day average of 16,17 Euro. Another market snapshot puts the stock at 11,74 Euro, with a market value of 10,88 Milliarden Euro, a 32,72 percent decline since the start of the year, and a 200-day average of 16,20 Euro.

Operationally, XPeng has had some better news to point to. In the second quarter of 2026, it delivered 103.295 vehicles. June was the strongest month of the year at 40.126 units, and the first month to post a year-on-year increase after five straight months of declines. The GX line also hit a milestone in June with 6.739 deliveries, while the 10.000th unit rolled off the production line.

The MONA family remains central to the company’s growth case, but the picture has been mixed. The Mona M03 delivered 175.689 vehicles in 2025, accounting for about 41 percent of XPeng’s total annual deliveries. Yet in the first five months of 2026, cumulative deliveries of that model fell to 48.291 units, down 33 percent from a year earlier. That makes the Munich debut of the new SUV a key test of whether XPeng can keep its momentum going outside China.

Analyst expectations reflect that hope. According to Deutsche Bank, cited by CnEVPost, the new SUV could average around 12.500 units a month. Investors will get another clue on Thursday when XPeng reveals European pricing for the L03 in Munich. For now, the launch is being treated as the next potential catalyst in a year defined by expansion plans, improving deliveries and a stock that has yet to fully catch up.