BYD Pushes Hybrids in South Korea and Luxury SUVs Globally as Shares Sink Into Oversold Territory

BYD has opened an integrated service centre in South Korea’s Chungcheongbuk-do region, bundling sales, maintenance and repairs under one roof as part of a plan to have 26 such outlets nationwide by the end of 2026. The move marks a determined push into a market where the Chinese automaker is leaning heavily on its own plug-in hybrid technology, with models capable of travelling over 1,000 kilometres on a single tank of fuel.

That expansion comes alongside the global launch of the Great Tang SUV, which racked up 150,000 pre-orders in its home market after being presented on 17 June. BYD positions the seven-seat vehicle firmly in the premium segment: the base variant delivers up to 496 horsepower, a twin-motor version combines for 784 hp, and the long-range model offers 950 km of range under China’s CLTC standard. Its flash-charging system can take the battery from 10% to 70% in five minutes and complete a full charge in roughly nine minutes at compatible stations — a feature BYD plans to emphasise when the car reaches Europe by the end of 2026.

The premium push does not end there. A new Giker-branded store opens this weekend in Gwangju, and the Giker 7X already has more than 500 pre-orders. Internally, management expects the SEALION 6 plug-in hybrid to sell up to 2,000 units a month, reflecting a broader shift: internal forecasts suggest plug-in hybrids will soon outsell pure battery-electric vehicles by a wide margin.

BYD is also building a production base in Hungary, with output slated to begin in the fourth quarter of 2026. The factory is strategically critical for sidestepping European Union tariffs on Chinese-built electric vehicles and gives the company a local manufacturing foothold in one of the world’s most important EV markets.

Should investors sell immediately? Or is it worth buying BYD?

Yet none of this operational momentum has lifted Börsentag. BYD shares closed recently at €9.01, roughly 39% below their 52-week high of €14.80. The stock touched a new 52-week low of €8.82 just a day earlier and now sits barely 2% above that trough. Year-to-date, the equity has lost around 18%.

The technical picture is similarly grim. The relative strength index reads 26.6 points, deep in oversold territory, while the share price trades well below its 200-day moving average — a gap of nearly 18%. All three key moving averages (50-, 100- and 200-day) sit comfortably above the current level, underscoring the bearish structure.

Investors will look for fresh catalysts at the Busan International Mobility Show, which opens on 26 June, where BYD plans to display its latest hybrid models. For now, the stark contrast between record pre-orders and a stock near rock bottom suggests the market is waiting for tangible results from Europe and South Korea before it re-rates the shares.