A Strategic Shift: Strategy’s Bitcoin Buying Streak Comes to a Halt

For thirteen consecutive weeks, the corporate Bitcoin acquisition ritual was unbroken. Strategy, led by Michael Saylor, publicly announced a new purchase every single week. This past Sunday, however, the expected social media post from Saylor—typically marked by an orange dot and a detailed announcement—did not materialize. Instead, his communication focused on promoting the company’s new series of preferred stock, STRC.

This disciplined, weekly purchasing cadence, which began in December, allowed Strategy to amass 90,831 Bitcoin. The process had become a market event: Saylor would post accumulation charts each Sunday, followed by an official 8-K filing with the U.S. Securities and Exchange Commission (SEC) the next business day. Traders and analysts had grown accustomed to this rhythm, making the absence of the latest update immediately conspicuous.

Capital Strategy Pivots Toward Preferred Equity

The pause in Bitcoin buying announcements appears linked to a broader shift in Strategy’s capital-raising approach. On March 23, the company established a new at-the-market (ATM) offering program worth $42 billion. This facility is split evenly between offerings of its common stock (MSTR) and its STRC series of preferred shares. Additionally, a separate ATM facility worth $2.1 billion was created for its STRK series of preferred stock.

The STRC preferred shares carry a variable dividend, which currently stands at an annualized rate of 11.5% for March 2026. This payout has increased for seven consecutive months since the security began trading in July 2025. CEO Phong Le signaled this strategic pivot in February, stating the firm intended to rely less on common stock and more on preferred shares as primary vehicles for future financing.

Should investors sell immediately? Or is it worth buying Strategy?

Share Price Performance and Historical Context

Despite the buying pause, Strategy has not sold any of its Bitcoin holdings. The company’s treasury currently holds 762,099 Bitcoin, acquired at an average price of $75,694 per coin. A hiatus in purchasing is distinct from a liquidation of assets.

Strategy’s common stock price remains under pressure, trading approximately 57% below its 12-month high and well below its key moving averages. This is not the first interruption in the company’s publicized buying pattern; similar pauses occurred in early July and early October of 2025. On both prior occasions, the accumulation of Bitcoin resumed after a brief interval.

Whether the current silence signifies a true interruption in Strategy’s Bitcoin accumulation or merely a change in its communication policy may become clearer as early as this Monday, when the company’s regular 8-K filing would typically be due.