Xiaomi’s September 7 Product Blitz Puts a Halved Share Price to the Test

Xiaomi’s highly anticipated “Big Tech Month” kicks off tomorrow with a product lineup that spans foldables, tablets, and electric vehicles — but the company’s stock is entering the event with its worst twelve-month stretch in recent memory. The shares closed Friday at EUR 3.11, up 2.4 percent on the day, yet that modest bounce does little to mask a 47 percent decline over the past year and a 28 percent drop since the start of 2025.

The centerpiece of Saturday’s event is the Xring O3, a 3-nanometer flagship processor that Xiaomi unveiled in late August alongside the Xring O100 and Xring D100 models. The chip makes its commercial debut in the Xiaomi 18 Fold and the Pad 9 Pro Max, marking the first time the company fields its own silicon in a tablet — a distinction Xiaomi’s global community page was quick to highlight. For a hardware maker long reliant on external suppliers for its most critical components, the move signals a deliberate push toward technological self-sufficiency.

That ambition extends to memory technology as well. Chinese DRAM manufacturer CXMT, which has been ramping up production of its latest LPDDR6 chips, will supply the memory modules for the Xiaomi 18 Fold, a relationship the company has publicly confirmed following Reuters reports in late August and early September. The arrangement gives Xiaomi early access to cutting-edge storage technology from domestic sources, reducing its exposure to foreign suppliers in a category where foldables are particularly memory-hungry.

The September 7 event also features the Dragonscale battery, developed jointly with CALB and Sunwoda, which will power the upcoming Skynomad SUV in its N90 and N70 variants. Xiaomi is attaching an unusual guarantee to the battery: if a quality defect causes the vehicle to catch fire, the company will provide the original owner with a replacement car. The warranty, however, applies only to non-commercial use by the first purchaser. A cloud-based battery management system with tenfold more frequent data sampling is designed to add another layer of safety.

These assurances carry particular weight as Xiaomi prepares its European entry, with a German market launch planned for 2027. Building trust in a young automotive brand requires more than marketing — technical substance, the company hopes, will do the heavy lifting.

Should investors sell immediately? Or is it worth buying Xiaomi?

Yet the EV division’s fundamentals tell a more complicated story. Monthly deliveries have cooled considerably: July 2026 saw 31,267 vehicles handed over, down from 50,212 in December 2025 — a decline of roughly a third in just a few months. The slowdown raises questions about the sustainability of the growth trajectory established by the SU7 and YU7 models. Cumulative deliveries in China have surpassed 700,000 vehicles since March 2024, with the SU7 line alone reaching 500,000 units in 28.5 months. The YU7 SUV drew more than 240,000 orders within 18 hours of opening reservations — but those milestones date from an earlier, more ebullient phase.

Profitability remains elusive. In the first quarter of 2026, Xiaomi lost more than USD 5,600 on every vehicle sold, underscoring the heavy investment required to scale production and develop new technology. The EV unit continues to burn cash as it builds out capacity ahead of the European push.

For investors, Saturday’s event is something of a referendum. The simultaneous launch of a custom chip, a foldable phone, a flagship tablet, and new EV models demonstrates Xiaomi’s willingness to flex its engineering muscle across multiple hardware categories at once. Whether that display of ambition can restore confidence in a stock trading roughly 52 percent below its 52-week high of EUR 6.54, reached on September 25 last year, is another matter entirely.

The tension between technological bravado and operational losses is unlikely to resolve itself overnight. The near-term picture shows only marginal movement — gains of 1.6 percent over seven days and 1.8 percent over 30 days — suggesting investors are taking a wait-and-see approach. The product showcase may offer clues as to whether Xiaomi’s strategy of vertical integration and category expansion can eventually translate into the kind of earnings momentum that would justify a recovery from current levels.